The HOLO Brand

HOLO is a lifestyle brand.  Short for HOPE & LOVE and started by Luc Swensson the Founder and Director of the I Love This Life Foundation. HOLO is more then a brand, it's a way of life.  "I started the HOLO Brand to show kids that anything is possible, and to follow their dreams. The mission of my foundation is to help kids believe in themselves and understand that anything is possible no matter their circumstance".     - Luc

My dream was to find the perfect NIL ambassador to help me spread the 988 message. Montana State quarterback Tommy Mellott and I connected on our very first conversation, and as a life long Bobcat fan it was a dream come true. Tommy's comments below are going to help change the lives of kids everywhere.  “Having the opportunity to partner up with Luc and the HOLO Brand was a no brainer for me.” “I remember struggling through high school as well, but I was lucky enough to have such supportive people in my life”. Mellott agrees that mental health is critical to the growth of today’s youth. “When I had the opportunity to talk with him and hear his story and his mission, I wanted to help anyway I could.”  Go CATS! 

When I moved my foundation headquarters to Boise, ID, I knew partnering with a Boise State athlete would help me to continue my mission of changing the narrative around student mental health.  I am proud to be partnering with BSU Basketball star Max Rice to share the HOLO message and raise awareness for my IMAGINE BELIEVE ACHIEVE school assembly program.  This NIL partnership will benefit thousands of students in the Treasure Valley.  Go Broncos! 

 “The minute I met Troy and heard his story about overcoming his rare autoimmune disease I knew I wanted to help! This partnership is twofold. First and foremost, I want to include Troy’s story in all of my assemblies since he is such an incredible inspiration. I will work tirelessly to help Troy and his family spread their #TROYSTRONG blood drive message and event details. The other part is to celebrate Troy and his desire to help others. His goal is to help those who helped him by donating all the proceeds of this collaboration to the charities of his choosing. Both Seattle Children’s Hospital and Make A Wish are top on that list.” “I think the most powerful part of this project is getting kids to understand the importance of supporting their peers and learning to give back at such an early age.”