The HOLO Brand
The Brand.
HOLO is a lifestyle brand. Short for HOPE & LOVE and started by Luc Swensson the Founder and Director of the I Love This Life Foundation. HOLO is more then a brand, it's a way of life. "I started the HOLO Brand to show kids that anything is possible, and to follow their dreams. The mission of my foundation is to help kids believe in themselves and understand that anything is possible no matter their circumstance". - Luc
Project 988
I launched the 988 Project when the National Suicide and Crisis Hotline switched to 988. With the help of several student athletes, including Bobcat great Tommy Mellott, the 988 Project message has made a difference in the lives of students and athletes across the country. HOLO988 is changing the narrative around mental health.
Butte, MT and the Demarias Family have played a huge role in my Foundation. When Bo Demarias signed to play QB at Montana Tech, I knew I had to reach out. Bo is the perfect ambassador for HOLO Brand with a passion for helping kids. As a three sport letter recipient Bo understands the importance of mental health both on the field and in life. Go Diggers!
In 2025, Montana State DB JJ Dolan joined the HOLO988 roster. JJ is a highly decorated student athlete and will be a powerful addition to the HOLO and I Love This Life mission.