HOLO BRAND

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The HOLO Brand

The Brand.

HOLO is a lifestyle brand.  Short for HOPE & LOVE and started by Luc Swensson the Founder and Director of the I Love This Life Foundation. HOLO is more then a brand, it's a way of life.  "I started the HOLO Brand to show kids that anything is possible, and to follow their dreams. The mission of my foundation is to help kids believe in themselves and understand that anything is possible no matter their circumstance".     - Luc

Project 988

I launched the 988 Project when the National Suicide and Crisis Hotline switched to 988. With the help of several student athletes, including Bobcat great Tommy Mellott,  the 988 Project message has made a difference in the lives of students and athletes across the country.  HOLO988 is changing the narrative around mental health.



In 2025, Montana State DB JJ Dolan joined the HOLO988 roster.  JJ is a highly decorated student athlete and will be a powerful addition to the HOLO and I Love This Life mission. 



The 988 Collection

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JJ Dolan NIL

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HOLO BRAND

lucswensson@gmail.com

Hours

Open today

09:00 am – 05:00 pm

Help Our Cause

Your support of HOLO Brand & The I Love This Life Foundation allows us to provide IMAGINE BELIEVE ACHIEVE school assemblies in your communities.  Better together!  HOLO 988

Copyright © 2025 HOLO BRAND - All Rights Reserved.

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